PrivatBank has signed a cooperation agreement with leading multi-channel network Youtube and marketing platform for interaction with opinion leaders - VSP Group (Yoola brand), which will allow Ukrainian users to receive payments to their PrivatBank accounts without additional fees.
“We and VSP GROUP (Yoola) have created the possibility for our customers to receive payments to their PrivatBank accounts in the most convenient way without any “headache” or commissions from intermediaries”, says Olexiy Putyatin, PrivatBank Head of Payments and Transfers. “Receiving payments via the bank guarantees security. The most advanced technologies and the experience of the bank’s staff allow us to do everything possible so that recipients of funds feel as comfortable in the bank as possible and payments are carried out in the shortest possible time”, he added.
PrivatBank is the leader of the Ukrainian market and is among the 20 largest banks in Eastern Europe. PrivatBank provides services to more than 25 million customers. According to a study of the banking market conducted by GFK Ukraine, at the end of the 4th quarter 2015, 48.4% of customers of Ukrainian banks used PrivatBank services and more than every third Ukrainian (39.3% of respondents) recognised PrivatBank as their main bank. Today, more than 10 million customers use the PrivatBank online-platform - Privat24, and more than 5.5 million customers use the mobile application Privat24.
About VSP Group (Yoola )
Yoola is a new generation media company, a leading multi- channel Youtube network, that creates and distributes entertainment content via various online platforms. The Yoola team supports authors as well as provides tools for content creation, channel development, increasing audience and effective monetisation for its network of more than 72 thousand channels. Channels on the Yoola platform bring together more than 500 million subscribers and generate more than 7 billion views monthly. Yoola is the marketing platform to interact with opinion leaders. It offers brands and advertisers the most effective tools of organic interaction with target audiences, allowing them to achieve their desired marketing performance targets.