PrivatBank has launched an Apple Music subscription involving bonuses. Anyone ordering a trial Apple Music subscription for 49 cents via Privat24 and paying the amount with a MasterCard card will get a 50 UAH cashback from the Bank. The special conditions are available to Privat24 mobile bank users only.
“We are investing in the fight against piracy in Ukraine, aiming to make consumption of legal content fashionable”, says PrivatBank’s Innovations Director Egor Avetisov. “The idea is to offer our customers the opportunity to try Apple Music and realize how cool it is – to listen to ad-free music without any restrictions and to find out what your friends are listening to.”
“MasterCard has been actively engaged in the music domain in Ukraine for some time: speaking only about the last year, our partners and we held 7 cashless music festivals. And starting this year, the company has its own musical identity. Moreover, MasterCard Passion Categories Research has revealed that music is on the Top 3 List in the Passions category for Ukrainians. We are happy that Ukrainians use official music platforms, so we and our partners have got this idea to support the trend by offering a nice bonus – a cashback for Apple Music subscription paid for with a MasterCard card,” says Natalia Baidala, MasterCard’s Marketing Director in Ukraine.
What users need to do is simply update Privat24, go to Apple Music, grant access to the service and order a promotional three-month subscription – just like it is shown in the video.
Apple Music provides access to 50 million tracks and videos, and to radio channels and recommendations. Apple Music functionalities are available both online and offline on all Apple devices.